B2B Cold Email Personalization

Your prospects
deserve an email
written for them.

Most cold email gets deleted because it could have been sent to anyone. I research each prospect individually and write a first line that could only have been written for them.

Free to start. No strings. Back to you in 48 hours.

Personalized first lines
Subject line testing
LinkedIn outreach
B2B SaaS outreach
Personalized first lines
Subject line testing
LinkedIn outreach
B2B SaaS outreach
Personalized first lines
Subject line testing
LinkedIn outreach
B2B SaaS outreach
Personalized first lines
Subject line testing
LinkedIn outreach
B2B SaaS outreach
The problem

Why most outreach
goes straight to trash.

It's rarely the product. It's rarely the timing. It's the first line — and whether it sounds like it was written for that person or copy-pasted from a template.

What most teams send
✕ Generic opener — "We help companies like yours increase revenue..." — could have been sent to anyone
✕ Feature list — three bullet points about the product the prospect didn't ask about
✕ High-commitment CTA — "Book a 45-minute demo" as a first ask from a stranger
✕ Copy-paste follow-ups — "Just following up on my last email" adds nothing new
What actually gets replies
✓ Researched first line — something specific to their company right now that proves you looked
✓ One clear pain — connected to their actual situation, not a generic business problem
✓ Low-friction ask — "Worth a 15-minute chat?" instead of a 45-minute commitment
✓ Follow-ups with value — each touch adds a new angle, a new reason to reply
Services

What I do,
and how.

Three services, one process. I research each prospect before writing a single word — everything else follows from that.

Personalized first lines
One researched, specific opening line per prospect. The part that determines whether an email gets read or deleted — at scale, without losing quality.
Subject line testing
10 subject lines across different angles — curiosity, pain-based, personalized, question — ready to A/B test and increase your open rate.
LinkedIn outreach
The same research applied to LinkedIn — personalized connection requests and follow-up DMs that don't feel like a pitch.

Need something else — sequences, diagnostics, list building? Get in touch.

The method

Research first.
Write second.

The writing is the easy part. Most of the work happens before a word gets typed.

Research
Each prospect is looked at individually — recent funding, open roles, product launches, anything happening in their business right now that's worth mentioning.
Write
The research becomes a first line that connects something specific about their situation to a problem they'll recognise. One line, written for that person, not adapted from a template.
Reply
When the email sounds like it was written for them — because it was — the reply rate reflects it. Your team handles the conversation from there.
Where I work

Four markets.

B2B SaaS teams in the US, UK, Australia and Spain & Latam. English and Spanish.

US
United States
UK
United Kingdom
AU
Australia
ES
Spain & Latam
Pricing

What it costs.

Per-lead pricing, no minimum volume. If you're not sure what you need, send me a message and we'll figure it out.

Personalized first lines
One researched opening line per prospect, ready to copy into your outreach tool.
$0.80/lead
Discounts from 50+ leads
Subject line testing
10 subject lines across different angles — curiosity, pain-based, personalized, question — ready to A/B test.
$70/10 lines
Market rate: $150–200
LinkedIn outreach
Personalized connection request + follow-up DM per prospect, adapted to LinkedIn's format.
$0.80/lead
Both messages included per contact
The best way to judge the quality is to see it done for your sector. Send me a brief and I'll put together 15 personalized first lines using real companies — at no cost, before you decide anything.
Free sample

See it before
you decide anything.

Send me a brief description of your product and who you sell to. I'll research 15 real companies from your sector and show you what the first lines look like — before you commit to anything.

Free. No obligation. Back to you in 48 hours.

Contact

Get in touch.

The free sample is usually the easiest starting point. If you'd rather just talk through what you need first, that works too.